Email Marketing Specialist

Role Title:
Email Marketing Specialist
Location:
Needham, MA
Job Advert Description

Purpose:

The Clarks Americas Performance Marketing team is seeking an Email Marketing Specialist to support on-going email and text message marketing initiatives. The scope of the opportunity is to support a fast-growing commercial team, with great exposure to the business. We’re interested in someone who has prior, successful, experience on an email or text messaging team looking for exposure to senior duties and ownership.

The Email Marketing Specialist will report to the CRM & Email Manager to plan for and execute email and text message campaigns on behalf of ClarksUSA.com, ClarksCanada.com and Clarks retail stores. The Email Marketing Specialist will incorporate best practice knowledge of email, text message, and digital marketing to achieve goals. The role will consist of seasonal planning, creative direction, gaining consensus for plans from stakeholders, and executing email and text message campaigns within Clarks email service provider, Salesforce Marketing Cloud and the Attentive text message platform. 

 

What You'll Do:

  • Plan and execute 8-15 email and 2-3 text message campaigns weekly across marketing and automated emails for Clarks US and Clarks Canada to showcase a variety of brand stories and seasonal commercial priorities as defined by the brand and eCommerce marketing teams.
  • Own Clarks Canada email program calendar along with email language translations for French Canadian email versions.
  • Create designer work orders and creative brief sessions to convey creative direction and ensure appropriate outcome in consumer-facing assets.
  • Collaborate with brand marketing, Ecommerce marketing, website merchandising, and creative team to develop engaging, rich content for email campaigns; follow through on uncovered opportunities.
  • Setup, test and deploy all email and text message campaigns, including dynamic content and consumer segmentation and plan for both Clarks US and Clarks Canada programs.
  • Report on and monitor email message metrics including but not limited to open rates, click rates, sessions, inbox placement and deliverability. Present results weekly to senior leadership.
  • Develop emails and text messages to support customer lifecycle marketing campaigns with continuous optimization.
  • Support planning and strategy related to additional email and text message volume at times of high seasonality, such as holiday and sale periods.
  • Adhere to calendar for email and text message process with strict adherence to set timeliness; ensuring that creative, copy, and approvals all stay on track.

 

What You'll Bring With You:

  • Execution of email and text message marketing campaigns
  • Work on an email and text message programs – preferably in the retail sector
  • Experience with measuring performance of email and text message marketing campaigns
  • Demonstrates understanding of customer journey and/or online shopping and marketing
  • Strong presentation skills; able to present digital concepts and ideas effectively
  • 2-3 years of email marketing experience
  • Footwear and/or apparel multi-channel retailer experience is a plus
  • Knowledge of marketing/branding principles
  • Knowledge of creative development
  • Experience with 3rd party email service provider tools
  • Exposure to 3rd party text message provider tools
  • Understanding French Canadian language is a plus
  • Competent in Microsoft Office Suite, including Word, Excel and PowerPoint 
  • Exposure to consumer data and database analytics is a plus
  • Familiarity with front-end coding and HTML and ability to learn technical systems and in-house tools quickly
  • Experience executing email marketing campaigns in Salesforce Marketing Cloud is a plus
  • Experience executing text message marketing campaigns in Attentive is a plus
  • BA/BS Degree

 

About Clarks

Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.

This season, we’re proud to introduce the Clarks Collective: five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all – bringing to life Clarks’ new global campaign, For the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we’re ready to lead the way. After all, we’re originators, not imitators. It’s who we are, who we’ve always been. And to change the world of tomorrow, we’re doing things differently today.

Clarks International believes that the principle of equality of opportunity is fundamental to the company's operations. Our long held aim is to provide just and fair treatment for all employees. We will not discriminate on the grounds of sex, age, disability, marital status, colour, race, religion, ethnic origin, sexual orientation or gender reassignment.

 

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