The Senior Manager of Consumer Marketing will lead the strategy, planning and execution of all paid and earned media for the Americas. Role has local accountability to represent the needs of the Americas region, but also plays a critical role in shaping global comms plans and working collaboratively as a member of the Global Communications team to develop future brand plans and messaging. This role will develop and execute seasonal plans that support the global and regional brand priorities for Clarks premium product and Clarks Originals. Primary responsibilities include overseeing all Paid Media activations, Public Relations management, paid social and influencer content creation with a focus on increasing brand affinity and purchase intent. The position is digitally focused and highly collaborative across the organization, working closely with all marketing functions including e-commerce, category & commercial marketing, global marketing and PR, internal and external agency and creative partners. The ideal candidate will have passion for footwear and excitement about the growing Clarks business that translates into action and innovative ideas to drive the brand forward.
This is a regional role, based in Needham, MA, with a focus on the U.S. market and supporting our businesses in Canada and Latin America.
What You'll Do:
What You'll Bring With You:
Clarks, based in Somerset, England, we.ve been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking; a combination of invention and craftsmanship that’s remained at the heart of what the brand does now. In our archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations.
From the original Desert Boot (first designed by Nathan Clark and launched in 1950) to the iconic Wallabee, each design has an instantly recognisable signature—a unique combination of craftsmanship and innovation that make it unmistakably ours. We’re a global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide supported by nearly 10,000 employees across the world.
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Clarks International believes that the principle of equality of opportunity is fundamental to the company's operations. Our long held aim is to provide just and fair treatment for all employees. We will not discriminate on the grounds of sex, age, disability, marital status, colour, race, religion, ethnic origin, sexual orientation or gender reassignment.