Senior Manager of Consumer Marketing

Role Title:

Senior Manager of Consumer Marketing

Location:

Needham, MA

Job Advert Description

The Senior Manager of Consumer Marketing will lead the strategy, planning and execution of all paid and earned media for the Americas. Role has local accountability to represent the needs of the Americas region, but also plays a critical role in shaping global comms plans and working collaboratively as a member of the Global Communications team to develop future brand plans and messaging. This role will develop and execute seasonal plans that support the global and regional brand priorities for Clarks premium product and Clarks Originals. Primary responsibilities include overseeing all Paid Media activations, Public Relations management, paid social and influencer content creation with a focus on increasing brand affinity and purchase intent. The position is digitally focused and highly collaborative across the organization, working closely with all marketing functions including e-commerce, category & commercial marketing, global marketing and PR, internal and external agency and creative partners. The ideal candidate will have passion for footwear and excitement about the growing Clarks business that translates into action and innovative ideas to drive the brand forward.

This is a regional role, based in Needham, MA, with a focus on the U.S. market and supporting our businesses in Canada and Latin America. 

 

What You'll Do:

1. Oversee Americas Media, PR and Social strategies - Ensure efficient and strategic use of paid investment, prioritization of key messages and brand moments, and continued test and learn processes
2. Development of seasonal brand media, PR and social plans for Clarks and Clarks Originals
3. Member of the Global Communications team and works to feed in regional needs and shape the overarching global plans based on the collective needs of key markets
4. Creation of thoughtful, multichannel seasonal Consumer Communication programs that leverage relevant communication outlets and messages by consumer target
5. Help drive alignment across consumer communication channels, specifically media, social and PR working closely with US category, commercial and e-commerce performance marketing teams, in collaboration with Clarks Global Marketing
6. Day-to-day management of internal partners and external agencies to ensure timely delivery of work, specifically media, social and PR plans, recommendations, establishing clear and measurable KPI’s, evaluating the effectiveness of media, social and PR activities and reporting results accordingly to key stakeholders
7. Develop external PR and Social communications as needed, including but not limited to press releases, media alerts, reactive and proactive statements, and other communications as needed
8. Develop and implement regional influencer and seasonal seeding programs for key styles and launches
9. Drive brand equity through pinnacle storytelling with brand media partners, digital channels and social platforms
10. Accountable for managing the Americas Media, PR and Social budgets

 

What You'll Bring With You:

• Consumer Communication Strategy and Planning
• Understanding of consumer media, social trends and industry best practices
• Awareness of best practices across social media landscape and brand/e-tailing channel capabilities
• Understanding of relevant Fashion, Lifestyle Editorial and Social Media outlets
• Establishing of relevant KPI’s and performance reporting
• Exceptional written communication skills
• Media, PR and Social planning
• Vendor and agency management
• Proactive approach to project management
• Commitment to deadlines
• Flexible approach to changing demands within a fast-paced web environment
• Dedication to stay abreast of best practices in a constantly changing media environment 
• Ability to quickly familiarize with key stakeholders across the business to obtain necessary info/insights in relation to published online content and related projects
• Effective communication skills that help to drive clarity and alignment with the ability to influence key partners and stakeholders
• Bachelors degree in Marketing, Communications or similar field of study
• Experience managing PR, Media and Social planning and execution

 

About Clarks

Clarks, based in Somerset, England, we.ve been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking; a combination of invention and craftsmanship that’s remained at the heart of what the brand does now. In our archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations.

From the original Desert Boot (first designed by Nathan Clark and launched in 1950) to the iconic Wallabee, each design has an instantly recognisable signature—a unique combination of craftsmanship and innovation that make it unmistakably ours. We’re a global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide supported by nearly 10,000 employees across the world.

We love hearing from great people

Visit us at clarksjobs.com, follow us on Twitter and become a fan on Facebook. Just look for @JobsatClarks

Clarks International believes that the principle of equality of opportunity is fundamental to the company's operations. Our long held aim is to provide just and fair treatment for all employees. We will not discriminate on the grounds of sex, age, disability, marital status, colour, race, religion, ethnic origin, sexual orientation or gender reassignment.

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