Senior Brand Marketing Manager

Role Title:
Senior Brand Marketing Manager
Location:
Waltham, MA
Job Advert Description

The Senior Brand Marketing Manager of Clarks Essentials will develop and execute the global seasonal stories for Clarks Cloudsteppers and Clarks Collection products. They will lead the global marketing planning process including identifying key marketing styles, creative content development, social initiatives, and the seasonal go to market asset suite.

Responsibilities:

 

1. Develop and deliver strategic marketing strategies to achieve established brand and new brand and revenue objectives

2. Partner with the Clarks Cloudsteppers and Clarks Collection product teams to develop the season storytelling roadmap

3. Develop and execute the seasonal marketing plans (channel, creative, product, etc)

4. Partner with creative lead to develop creative campaigns and content programs to support the business and resonate with the consumer

5. Review and provide analysis of campaign and marketing plan results

6. Lead external agency relationships as needed

7. Develop and execute collaborations for the Cloudsteppers and Collection brands

8. Partner with consumer communications on social, influencer, media strategies

9. Aid in the selling season on key account meetings

 

Skills and Experience:

• Bachelor’s Degree in Marketing or related field

• 5+ years in brand marketing, consumer marketing or retail marketing experience

• Ability to work collaboratively with internal business leaders and cross functional groups, makes decisions, maintains confidentiality, multitask, and prioritizes in a high-volume and fast paced environment

• Extensive knowledge of US market (UK, EMEA, APAC, LATAM experience is a plus)

• Knowledge of branding principles and communicating from brand archetypes

• Strong presentation skills and experience in typical MS Office or Apple based computer programs

• Self-starter, can work independently and part of a cross functional team easily

Apply now
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