Commercial Insights Manager

Role Title:
Commercial Insights Manager
Job Advert Description

Combine your passion for data and love of retail to enhance and grow Clarks’ footwear leadership position. The Commercial Insights Manager uses sell through and competitive market data to find the insights that can drive meaningful change inside the organization and with our wholesale partners. This position influences future product development, where/when/how products hit the market both physically and digitally, and retailers’ seasonal buying/selling strategies. The manager identifies opportunites and risks, using fact based insights to recommend actions to colleagues in sales, merchandising, marketing, digitial, product, forecasting, and buying roles. A successful candidate will profitably grow Clarks market share and solidify Clarks’ reputation as a best-in-class footwear brand partner to our retailers.

Core Accountabilities:

1. Under direction of Sr Director of Commercial Insights, works collaboratively with partners in wholesale sales, merchandising, and product teams to use data and insights for planning purposes.

2. Delivers insights to Clarks in a simple, easy interface that all employees across the company can interpret, remember, and use easily. Escalate insights as well as noticeable themes for opportunity to the Senior Director.

3. Based on trend analysis, advises inventory teams and forecasting teams on product lifecycle decisions, transition planning, and reorder potential. Communicates chase opportunities to buying teams and retailers.

4. Supports Senior Director in working with planners at key retailers to create door-level plans which helps position Clarks as the vendor of choice for data and insights sharing, consulting on specific plans and initiatives.

5. Leads weekly Wholesale meetings, bringing current insights to drive action inside the organization.

6. Leads monthly/quarterly planner to planner meetings, bringing current insights to drive action at retailers.

7. Presents insights and recommends actions at other internal and external customer meetings as needed.

8. Identifies mark-down or cancel liabilities of the future order book and risks of returns from wholesalers.

9. Provides input to product and merchandising to inform future range development and market size potential.

10. Expands commercial insights to new channels and additional accounts.

11. Uses new tools, capabilities, systems and insights as required.

Key Outputs/Results:

1. Drives insights and knowledge to appropriate teams at critical times in the most appropriate format.

2. Comprehensive, fact-based sell-through analysis ensures product teams are updating winners and sales teams are quickly finding identifying where to push trade partners.

3. Trends research and analysis delivers better line planning over multiple seasons.

4. Represents requirements of US Wholesale across touchpoints at HQ.

5. Improves the selling toolkit and arsenal of US wholesale teams.

6. Builds strategy and data that fuels 3-year strategic plans.

7. Executes on door-level planning and digital priorities with top customers.

8. Brings awareness to future liabilities and risks to the plan.

9. Ensures that Clarks is capitalizing on tool investments and generating value across the organization with insights gained.

10. Effective assortment planning, digital, and door-level selling strategies drives higher sustained GM% and less returns. Less inventory sold to outlets and off-price channels.

11. Drives Clarks’ reputation as best in class with trading partners.

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