Digital Marketing Specialist

Role Title:
Digital Marketing Specialist
Location:
Waltham, MA
Job Advert Description

The Digital Marketing Specialist (SEO) is responsible for delivering revenue and customer growth through direct response digital marketing campaigns across Organic Search (SEO), Paid Search (SEM/PPC), and Marketplaces.  

Candidate is responsible for the technical and content SEO working with site operations, merchandising, technology, and creative teams to improve search engine rankings for Clarks websites and Clarks listings on marketplaces.  Candidate is a key part of strategic website developement, partnering and collaborating with teams to evolve our listings while maintaining SEO best practices.

Candidate will also partner with Digitial Marketing Manager to manage Paid Search campaigns, identifying synergies between the two channels and developing segmentation strategies to maximize traffic, revenue and media spend.

Candidate must have a proven track record of executing, analyzing, and optimizing digital campaigns in the Retail vertical.  Candidate must have experience in executing digital performance marketing plans, collaborating with internal and external partners to efficiently grow the channels. Candidate is responsible for thoroughly analyzing performance, drawing actionable insights, and providing recommendations to stakeholders in the business.

Ideal candidate has a naturally inquisitive mindset and strives to find solutions to improve customer interactions with the brand. Must have a passion for eCommerce and/or digital marketing and ability to manage multiple projects and deadlines concurrently. Candidate should be detail oriented and have a proven track-record for building relationships, with the ability to communicate effectively with key business partners and vendors.

  1. Deliver positive revenue and financial results through efficient growth within affiliates, display and social media campaigns.

  2. Communicate performance frequently and consistently to relevant parties at the right level of detail for a given audience; successes and challenges are well-known.

  3. Accurately analyze and action data to optimize campaign performance.

  4. Clearly define testing plans to derive actionable insights that feed into ongoing optimizations; further testing is informed.

Build positive working relationships with internal stakeholders as well as our external vendors / partners to effectively deliver strong campaigns for each channel. 

Essential Knowledge:
  • Bachelor’s degree in marketing or related field
  • 2-3 years SEO experience (agency experience a plus)
  • Proven experiene managing and implementing technial and content SEO initiatives for multi-lingual, multi-national websites.
  • Retail e-commerce experience required, footwear / apparel preferred but not required
  • Experience with management platforms, such as Google Analytics 360, Google Tag Manager, Google Search Console, Google Search Ads 360 and other Search Technologoies.
  • Experiencce with Paid Search and Marketplaces, such as ebay  plus.

Successful Experience:

  • Excellent analytical and problem-solving skills; Exceptional attention to detail
  • Experience communicating and presenting results to wider teams including executive leadership
  • Proficient Excel and Microsoft Suite skills
  • Experience working in fast-paced teams with multiple projects and deadlines

 

Every 60 seconds, 105 pairs of Clarks shoes are sold globally. That makes us a £1.6 billion business and a truly worldwide brand. We now have some 15,000 employees across 75 different countries – everywhere from Europe to the Americas. Despite being the world’s biggest everyday footwear brand (by sales volume), we’re still owned by the Clarks family and based in Street, Somerset, UK– where the Clarks business began. Street is the nerve center of our business, driving growth and the whole Clarks success story. And right now, we’re busy writing the next chapter. With a constant search for new and better ways to work, innovation’s set to play a big part in our future. 

Apply now
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