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Around the World with Clarks

The Americas Europe UK Asia Asia
  • The Americas

    Competitive. That's the word to describe the American market. Which makes our sales success there even more impressive. For 2010-11, our turnover was up 19.2% year-on-year. 2011 also saw a new landmark for our US business: Our American customers are now able to buy Clarks shoes online. To support all this incredible growth, all these exciting new sales channels, we've set a brand new Logistics Centre in Hanover, Pennsylvania. We've also been busy working on our 'Global Systems' programme. This will integrate US systems with our existing worldwide systems, delivering smarter, more efficient, more responsive global planning and management.

    Key markets: USA, Canada and distributor markets in South America.

    Stores (including franchise): 270

    Clarks employees: 3,500

    Channels: Wholesale (through partner retailers), Retail (our own stores), Factory Shopping, Multichannel retail (online and in-store ordering).

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  • UK

    The UK is still our largest market. But we don't do laurel resting or standing still. It's not in our nature. We're constantly looking for new ways to increase market share, improve the retail experience and share our fabulous products with more and more customers. A few examples? Our LEAP training programme is reinventing the way we serve customers. Then there's Clarks 7, a bold, new global store fits that's currently being rolled out. E-commerce is a hugely exciting and ever-growing part of our business too. Traffic to our e-commerce websites is up 67% year-on-year. What's more, 95% of customers who have bought from us say they'd happily recommend us to a friend.

    Key markets: United Kingdom and the Republic of Ireland.

    Stores (including franchise): 600

    Clarks employees: 11,500

    Channels: Wholesale (through partner retailers), Retail (our own stores), Factory Shopping, Franchise, Multi-channel retail (online and in-store ordering).

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  • Europe

    We're taking the Clarks name to Europe like never before. In Germany, for example, we're opening up more of our own retail stores, as well as actively growing our franchise and wholesale businesses. But we're not forgetting the rest of the continent. We now have European language e-commerce websites – and we're driving customers to them in lots of clever new ways. We're also expanding our international franchise operations.

    Key markets: Germany, Spain, France, Belgium, Netherlands, Luxembourg, Austria, Central/Eastern Europe.

    Stores (including franchise): 176

    Clarks employees: 100

    Channels: Wholesale (through partner retailers), Retail (our own stores), Factory Shopping, Franchise, Multi-channel retail (online and in-store ordering), Distributors.

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  • Asia

    Asia is an incredibly exciting place to be for our business. We've just launched a new joint venture in India, and we're planning to open a store every two weeks – and for the next twelve months! Now that's growth. In China, another rapidly developing and expanding market, we achieved 20% sales growth in 2010-11. And believe us, all this is just the start.

    Key markets: China, Hong Kong, Taiwan, India and distributor markets in South East Asia, Middle East, Japan, Australia.

    Stores (including franchise): 107

    Clarks employees: 300

    Channels: Wholesale (through partner retailers), Retail (our own stores), Factory Shopping, Franchise, Multi-channel retail (online and in-store ordering), Distributors, Joint Venture.

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